About that Bloomberg TV special

Here’s the full video of the Bloomberg TV special on Steve Jobs: Full video

While I was looking at the titles, I thought: OH SHIT! I know this stuff!!! I know what this is.

Indeed, in December 2009, I was contacted by a guy named Ruth O’Neill who said to me:

I’m a researcher on a new documentary series for Bloomberg Television. “GAMECHANGERS” (working title) is a half hour documentary program that explores the complex careers of the executives and thought leaders who have defined the world of technology, finance, politics and culture.

Well, I never thought it took so long to make a TV documentary. Almost a year! I thought the project had been abandoned. I helped Ruth on finding pictures of Steve and he said he loved the site (yes he did say it). How do you know it’s true? Well have a look at the yearbook photo used in the documentary. It’s got the exact same noise as the one on the website. It’s because i’s where it’s from! I know it because I scanned it myself from the book The Journey Is the Reward. That’s right, a picture I scanned from a book ended up on national television! 🙂

Seriously, I think the documentary picked the best people to talk about Steve Jobs, namely: Robert X Cringely (who did Triumph of the Nerds), Michael Moritz, Alan Deutschman (I love The Second Coming of Steve Jobs) and Leander Kahney (although he did make one mistake saying Steve was living in his Woodside mansion “developing the Mac” – he bought it in November 1984, 10 months after the Mac  was launched). These are exactly the same people I would have chosen, and their books are all well rated on all about Steve Jobs’ sources/bibliography page. I don’t know if this is related to Ruth, but since he repeatedly said he loved the site, I’d like to think it is.

One-hour TV special about Steve on Bloomberg

I don’t live in the US and I don’t get Bloomberg, so I’m not overly concerned by this, but AppleInsider reports that Bloomberg will broadcast a one-hour TV special on Steve tomorrow.

Money quote:

In an email to AppleInsiderBloomberg said the special will trace Jobs from his start-up years in the family garage to his recent transplant surgery and release of the revolutionary iPad, examining his early success and subsequent exile from Apple, his failure at NeXT, his redemption at Pixar and his triumphant return to the company he created.

I’m honestly curious how they’re gonna do that without the usual 20 seconds on NeXT (i.e. 12 years of Steve’s life). We’ll see… when it shows up on YouTube 🙂 I, for one, have always thought that Steve deserved at least a Hollywood trilogy, maybe even more.

Trailer here.