Sycophantic article about Steve on the Telegraph website

22 Sep 2010 | in Management

The Telegraph posted an article today that sings the praises of Apple’s CEO. It is for a broad audience and therefore we, knowledgeable people, will learn nothing from it. However I am still posting about it to illustrate my point in the previous post regarding how common it is to praise Steve nowadays. I will try and find an article from 10-15 years ago to make the contrast more apparent.

For a change, there aren’t that many errors in the article, except for the description of Jony Ive, who is described as the designer behind Apple’s computer and iPod range” instead of the head designer behind every piece of hardware that has come out of Cupertino for the last 13 years.

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